Company
Series A AI startup.
Just raised. Hiring for its AI stack.
The Call Kit
Walk in knowing
the room.
- 4
- parts: company, person, objections, goal
The brief, one card at a time
Pre-call brief · tap through it like you would before diallingIllustrative call · the same one Kata reviews
Person
The founder.
Signs the deal. Persona: hiring decision-maker.
They'll say
"Your fee looks higher."
Anchor to time-to-hire, not cost.
They'll say
"Show us candidates first."
Two vetted profiles, no commitment.
Goal
A date to review two profiles.
One line, so the close isn't improvised.
The record what it is, the problem, what changed
- What it is
- An AI pre-call brief, built on the same persona work as the Outbound System.
- The problem
- Walking into a call cold wastes its first ten minutes.
- What I built
- A brief: company, persona, two or three likely objections with answers, and one line on the goal of the call.
- What changed
- I walk in prepared, not curious. Objections rarely surprise me now.